On the way to a tobacco and nicotine-free Switzerland

The Swiss Tobacco Prevention Association is the competence center for tobacco prevention in Switzerland. As an umbrella organization for the promotion of non-smoking, it currently has over 50 collective members. AT Switzerland offers its members a broad network of experts and provides specialist knowledge on tobacco control and prevention.

It is committed to a sustainably healthy and smoke-free Switzerland with evidence-based services and the networking of key players, while at the same time offering the population a helping hand in quitting smoking and nicotine withdrawal.

News and blog posts

16.10.2025 News

Italy opens investigation into Philip Morris “smoke-free” marketing claims

The Italian Competition Authority (AGCM) announced on 15 October that it has opened an official investigation into Philip Morris Italia, the Italian subsidiary of the tobacco giant headquartered in Lausanne. The company is suspected of misleading commercial practices related to the promotion of its heated tobacco and e-cigarette products, using expressions such as “smoke-free” or “a smoke-free future.”

01.10.2025 News

The Federal Law on Tobacco Products one year later: a predictable failure!

On October 1, 2024, the new Federal Law on Tobacco Products (LPTab) came into force. This marked the partial conclusion of a long and painful parliamentary process, lasting more than ten years and seeing an initial draft sent back to the Federal Council. The final text, however, remains deeply disappointing, as it offers little real progress compared to provisions already often regulated by the cantons

10.09.2025 News | Blog

Synthetic cannabinoids: a hidden threat in vapes in Switzerland

The nicotine and cannabis market is evolving rapidly, driven by opaque and aggressive industrial strategies. Following the rise of e-cigarettes and nicotine pouches containing nicotine salts, and the appearance of nicotine analogues in these same products, a new threat is emerging: the presence of synthetic cannabinoids (Synthetic Cannabinoid Receptor Agonists — SCRA) in vapes sold in Europe.

The 17 Sustainable Development Goals and tobacco