The Myth of Harm Reduction
The tobacco industry has a long history of deceiving the public into believing that some of its products are less harmful than others. For years, the industry marketed cigarettes with the terms “light” or “mild”, suggesting a reduced risk, but many countries have now banned the use of those deceptive terms. The marketing strategy of their heated tobacco products (HTPs) is no different, as the industry manipulates science and misinforms the public.
from Malgorzata Posoch, Kris Schürch and Luciano Ruggia