New Global Report Shows Switzerland’s Cigarette Warnings Lag a Decade Behind the Rest of the World
Tobacco packaging has long been one of the industry’s most powerful marketing weapons — a miniature billboard that travels everywhere a smoker goes. When traditional advertising was banned from television, billboards, and sports sponsorships, tobacco companies shifted their creativity and budgets to the pack itself, transforming it into a seductive tool for branding, social aspiration, and denial of harm.