On the way to a tobacco- and nicotine-free Switzerland
The Swiss Association for Tobacco Control is the center of competence for tobacco prevention in Switzerland. As an umbrella organization for the promotion of non-smoking, it today comprises over 50 organizational members. AT Switzerland offers its members a broad network of experts and provides expertise on tobacco control and prevention. With evidence-based offers and the networking of the central actors, it is committed to a sustainably healthy and smoke-free Switzerland and at the same time offers the population a hand in quitting smoking and nicotine withdrawal.
An important field of action is the denormalization of the consumption of tobacco and nicotine products. This is because a large part of the population still regards the consumption of lethal tobacco and nicotine products as "normal". Furthermore, the protection of young people is at the center of its work and AT Switzerland would like to encourage smokers on their way to quitting smoking. Finally, AT Switzerland is very concerned to strengthen the protection of the population from passive smoke.
03.09.2021 |News
Reading Recommendation
The Devil’s Playbook: Big Tobacco, Juul, and the Addiction of A New Generation
Picture: www.penguinrandomhouse.com
The Devils Playbook, written by Bloomberg News investigative reporter Lauren Etter discusses how the electronic cigarette industry emerged, evolved, and imploded beneath the weight of controversy and grievous misguidance. Etter tells the story of tech wunderkinds and ex-smokers James Monsees and Adam Bowen, who strived to develop a nicotine delivery prototype in 2006, positioned as a beneficial “public health contribution” and an alternative to more harmfully combustive tobacco products. The author chronicles the numerous redesigns of their nicotine liquid vaporizing invention, the Juul, as well as the attention from tobacco executives, as they grew greedy for opportunities to collaborate or create their own version of the vape pen. Etter illuminates the crucial missteps that can occur when greed and poor leadership obscure the vision of an enterprising product. Armed with an immense body of research and insider interview material, the author digs deep into the controversial industry to reveal the avarice, scandal, corporate egotism, and rampant “political knife fights.”
“Riveting journalism that probes the triple threat of vaping, nicotine addiction, and corporate greed.”
Read a review here:
Related news
The 17 Sustainable Development Goals and Tobacco
Protection from second-hand smoke from your fellow human beings
The call for smoke-free indoor environments is based on clear evidence of health damage caused by passive smoking. In Switzerland, too, scientific research has demonstrated the positive health effects of legal protection against passive smoking.