On the way to a tobacco- and nicotine-free Switzerland
The Swiss Association for Tobacco Control is the center of competence for tobacco prevention in Switzerland. As an umbrella organization for the promotion of non-smoking, it today comprises over 50 organizational members. AT Switzerland offers its members a broad network of experts and provides expertise on tobacco control and prevention. With evidence-based offers and the networking of the central actors, it is committed to a sustainably healthy and smoke-free Switzerland and at the same time offers the population a hand in quitting smoking and nicotine withdrawal.
An important field of action is the denormalization of the consumption of tobacco and nicotine products. This is because a large part of the population still regards the consumption of lethal tobacco and nicotine products as "normal". Furthermore, the protection of young people is at the center of its work and AT Switzerland would like to encourage smokers on their way to quitting smoking. Finally, AT Switzerland is very concerned to strengthen the protection of the population from passive smoke.
Book tip: “Quit Smoking – Weapons of Mass Distraction”
Who keeps telling smokers they can’t quit without help? For decades there have been far more ex-smokers than smokers, and an estimated 75% of smokers quit without drugs or professional help.
But smoking cessation is a global phenomenon serviced by multibillion-dollar industries, including the pharmaceutical and e-cigarette sectors and health professionals. These industries try to denigrate unassisted cessation and promote their products and services – “weapons of mass distraction” – as essential to successful quitting.
This contributes to the medicalisation of a process that, before these products were available, had a natural history where drugs and expertise were absent, yet millions of people around the world still quit.
Simon Chapman AO is one of Australia’s foremost experts on strategies to minimise harm from tobacco. In Quit Smoking - Weapons of Mass Distraction, he reviews the early history of quitting smoking and the rise of assisted quitting, and gives insight into the forces that have tried to undermine smokers’ agency to stop. Chapman also provides actionable policy solutions to help people actually quit smoking.
"This is a splendid read for anyone interested in what really works to reduce smoking, and what helps to keep Big Tobacco in business." — Mike Daube AO, Emeritus Professor in Public Health, Curtin University
"Chapman is indispensable reading for anyone wanting to help the billion-odd smokers end their addiction. A powerful and important book!" — Robert N. Proctor, Professor of the History of Science at Stanford University