Electronic cigarettes (also known as ‘e-cigarettes’ or vapes) are handheld electronic devices that mimic the effects of a tobacco cigarette but contain no tobacco and create inhalable aerosols by electronically heating an e-liquid.
Since their introduction, e-cigarettes have become both ubiquitous and an increasing source of public policy concern and debate. This concern stems primarily from drastic increases in youth e-cigarette use. We have known for decades that youth in particular should not be exposed to nicotine because it changes brain chemistry to create a stronger addiction, can lead to memory and concentration problems, and can make youth who use it more susceptible to addiction to other substances. Research also suggests that young people who use e-cigarettes are four times more likely to go on to smoke combustible cigarettes.
These high tech “pod” or “pod mod” products are easily concealable, come in fruit and candy flavours highly attractive to youth, and some were introduced to the market with advertising campaigns aimed directly at young people. Although one of the manufacturers, market leader JUUL, has announced its plan to halt distribution of some flavors, it will continue to sell mint/menthol flavors, which nearly two-thirds of US high school vapers use. In addition, other nicotine pod brands continue to sell a wide variety of fruit and candy flavors and market the products, featuring highly appealing advertising and social media campaigns directed at youth.
Happy Puff and Puff Bars are vaping devices that are designed to be discarded once they are empty. These disposable e-cigarettes typically come pre-filled with e-liquid, removing the process of filling an e-liquid tank. Disposable e-cigarettes are a popular choice for beginners, making them easy to use for youth. Puff Bars are available in standard sizes and in XL sizes. A standard puff bar has 1.3ml of e-liquid in it and will provide users with roughly 300 puffs. XL Puff Bars contain 2ml of e-liquid which equates to around 550 puffs.
Their flavour range, which includes choices such as slushberry, apple blow, and rasberry twist are strongly directed towards youth.
Mozun, Rebeca; Ardura-Garcia, Cristina; Jong, Carmen C. M. de; Goutaki, Myrofora; Usemann, Jakob; Singer, Florian et al. (2020): Cigarette, shisha, and electronic smoking and respiratory symptoms in Swiss children: The LUIS study. In: Pediatric pulmonology. DOI: 10.1002/ppul.24985.
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Truth Initiative (2019): E-cigarettes: Facts, stats and regulations. Factsheet. Online verfügbar unter https://truthinitiative.org/research-resources/emerging-tobacco-products/e-cigarettes-facts-stats-and-regulations.
Friedman, Abigail S. (2021): A Difference-in-Differences Analysis of Youth Smoking and a Ban on Sales of Flavored Tobacco Products in San Francisco, California. In: JAMA pediatrics. DOI: 10.1001/jamapediatrics.2021.0922.