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01.07.2021 |News

Simpler, modern, professional: AT Switzerland has a new look

The Swiss Association for Tobacco Control has a new appearance. Alongside the modernisation of the logo, the focus is also on the newly designed website. This new corporate design strengthens the positioning of AT Switzerland.





Picture: AT Switzerland's new logo

Tobacco prevention in Switzerland continues to face major challenges. In order to better position itself as a public health actor and an umbrella organisation for the promotion of non-smoking, AT Switzerland has refreshed its corporate design.

Simple and recognizable

The logo designed by the graphic design duo Nicolas Schaltegger & Dominik Sieber is simple but modern. For high recognition, AT Switzerland will continue to use the proven letters 'at' in the future. Furthermore, the new corporate design harmonises and unifies the appearance of AT Switzerland.

Quadrilingual website

At the same time, AT Switzerland wants to optimise its positioning and modernise its communications with a new online presence. A blog and an AT newsletter are the next steps in this process. In addition to the three national languages German, French and Italian, the website is now also available in English. The implementation of the new design in all means of communication will take place step by step.

Explore the new website: at-schweiz.ch

AT Switzerland tweets as «at Info» at @PraeventTabacum.

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