On the way to a tobacco and nicotine-free Switzerland

The Swiss Tobacco Prevention Association is the competence center for tobacco prevention in Switzerland. As an umbrella organization for the promotion of non-smoking, it currently has over 50 collective members. AT Switzerland offers its members a broad network of experts and provides specialist knowledge on tobacco control and prevention.

It is committed to a sustainably healthy and smoke-free Switzerland with evidence-based services and the networking of key players, while at the same time offering the population a helping hand in quitting smoking and nicotine withdrawal.

News and blog posts

21.08.2024 News

AT Blog - Nicotine in IQOS: what Philip Morris does not say

We are the factory of doubt. This was stated in a document labelled as “confidential” and found in the archives of a tobacco company which were made public by order of a US court. And, as we know, doubt is always preparatory to generating deception.

from Vincenzo Zagà, Maria Sofia Cattaruzza, Silvano Gallus

13.08.2024 News

Philip Morris manipulates science and plans advertising campaigns to influence politics

In a recent investigation by The Bureau of Investigative Journalism, a Philip Morris International (PMI) whistleblower, Shiro Konuma, revealed that science is for sale.

03.07.2024 News

Switzerland: Tobacco Companies Circumvent the Ban on Tobacco Promotional Offers

With the imminent arrival of the new Swiss law banning certain tobacco promotions, cigarette manufacturers, such as Philip Morris, are preparing measures to prevent the law’s intended effects. By introducing packs of 25 cigarettes sold at an advantageous price, they aim to retain smokers while maintaining the affordability of their products for younger people.

The 17 Sustainable Development Goals and tobacco